PERROY PARFUM: CREATION OF AN OPTIMIZED SHOPIFY STORE

Groupe Primordial, with whom we had already collaborated on two previous projects, renewed its trust in us for the creation of the Perroy Parfum Shopify online store. The main objective was to design a high-performance and fully optimized e-commerce platform, while offering a design that perfectly matches the brand's premium image.

Recognized for its strong branding in the world of perfumery, Perroy Parfum had to respect the codes of this demanding sector while asserting its uniqueness. The challenge was twofold: optimize the conversion rate and create a differentiating and high-end design.

To meet these expectations, we developed a comprehensive CRO strategy aimed at maximizing sales. The site was then developed with a custom design, allowing Perroy Parfum to stand out online as it does in physical stores. Thanks to smooth navigation and an optimized user journey, the customer experience is now perfectly controlled from one end of the funnel to the other.

The launch of this new Shopify store allowed the brand to grow rapidly, displaying remarkable results: an excellent conversion rate coupled with a high average basket, demonstrating the relevance of our intervention.

Discover the Perroy Parfum Shopify site.